FROM WORKWEAR TO FASHION ICON
Being an heritage brand, the peculiarities, fit and essential traits deriving from the workwear inspiration soon attracted the attention of European luxury fashion professionals. At the end of the 90s, RefrigiWear® products began to be distributed in the best stores in Italy, Europe and Japan and on June 19th, 2000 Cruzcampo Srl signs an initial distribution agreement followed by a second agreement which provided for exclusive rights in some European countries such as Germany, Italy, Austria and Switzerland and some non-exclusive rights at a global level. The success of the brand in the fashion sector is such that, on October 25th, 2004, Cruz Srl, subsequently RefrigiWear® Distribution Srl, definitively takes over the ownership of the RefrigiWear® brand from the American RefrigiWear® Inc. Dahlonega Georgia for a large number of territories including Europe, Japan, Russia and many others.
